# The Impact

By 2030, 60% [\[6\]](https://population.un.org/wup/) of the world’s population will live in cities, putting pressure on transport systems. Global cities lose **$1 trillion** yearly [\[7\]](https://inrix.com/scorecard-2022/) due to traffic congestion.

The convergence of big data analytics and geospatial technology represents a massive market opportunity. The global big data analytics market is projected to reach **$924.39 billion** [\[8\]](https://www.grandviewresearch.com/industry-analysis/big-data-analytics-market) by 2032, growing at a CAGR of 13.0%. More specifically, the geospatial analytics sector is expanding even faster at a CAGR of 14.4%, expected to reach **$262.73 billion** by 2032.

We strive to transform the world so that cities aren’t bogged down by endless traffic, overcrowded public transport, or environmental hazards.&#x20;

PathPulse.ai is all about making urban spaces more responsive and intelligent. By weaving data into the fabric of how cities function, we’re setting the stage for a future where every block, street, and intersection works harmoniously.&#x20;

The endgame is to make cities more livable, sustainable, and downright efficient for everyone—from the daily commuter to the businesses to the city planners behind the scenes.
